{"product_id":"how-innovation-works-1","title":"How Innovation Works","description":"\u003cp\u003eMatt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.\u003c\/p\u003e\n\u003cp\u003eFormat: Hardcover\u003cbr\u003e Published: 2020 in UK\u003cbr\u003e Publisher:  HarperCollins Publishers\u003cbr\u003e Pages: 416\u003cbr\u003e Language: English\u003cbr\u003e ISBN 13: 9780008334819\u003cbr\u003e ISBN 10: 0008334811\u003c\/p\u003e","brand":"Matt Ridley","offers":[{"title":"Default Title","offer_id":43838745051402,"sku":"","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0282\/6066\/3399\/products\/9780141991849_193c720a-c5f0-4eae-94a3-acc832c8c353.jpg?v=1668694628","url":"https:\/\/www.shakespeareandsons.com\/products\/how-innovation-works-1","provider":"Shakespeare \u0026 Sons Buchhandel GmbH","version":"1.0","type":"link"}