Free shipping within Germany when you spend €15.00 or more!

Shopping Cart

Your cart is empty

Continue Shopping

Olivier Sibony

You're About to Make a Terrible Mistake!:How Biases Distort Decision-Making and What You Can Do to Fight Them


A lively, research-based tour of nine commondecision-making traps - and practical tools for avoiding them - from aprofessor of strategic thinking We make decisions all the time. It's so naturalthat we hardly stop to think about it.

Yet even the smartest and mostexperienced among us make frequent and predictable errors. So, what makes agood decision? Should we trust our intuitions, and if so, when? How can weavoid being tripped up by cognitive biases when we are not even aware ofthem?You're About to Make a Terrible Mistake!offers clear and practical advice that distils the latest developments inbehavioural economics and cognitive psychology into actionable tools for makingclever, effective decisions in business and beyond.

Format: Oversized paperback
Published: in UK in 2020
Publisher: Swift Press
Pages: 336
Language: English
ISBN 13: 9781800750005
ISBN 10: 1800750005

Shipping & Delivery

Please allow us 24-48 hours to prepare your order. Once your order is ready to be dispatched, we will send it via Deutsche Post DHL which quotes the following delivery times:

Within Germany: 2-4 working days
Within Europe: 3-6 working days

Due to the coronavirus pandemic, delivery times can vary, we aim to keep you updated if delivery time is longer than expected.

Refunds & Returns

At Shakespeare & Sons you can shop with confidence. We are happy to provide a refund or voucher of equal value where the goods are returned within 21 days of purchase unused, in original condition, accompanied by proof of purchase.

To return an online order within the refund policy period, please contact us and we will then give you instructions on how best to return your order so we can process your refund.

To return an in store purchase, please bring the purchased item and proof of receipt into the store, within 21 days of purchase.

Please note we do not offer discretionary exchange or refunds on Gift Vouchers, Sale Items, or damaged products. 

Gift Wrap & Cards

Shakespeare & Sons offer gift wrapping and greeting cards. To have your items gift wrapped, head to our Gift Wrap collection, choose the paper you prefer and add it to your cart. We will wrap the items for you and send them to the address you have submitted or have it ready in store for you to collect (depending on what option you select at check out).

Check out our Greeting Card collection here. If you would like us to include a message in your selected card, forward your purchase confirmation onto with some words and we will add these in for you. 

We're here to help

Can't find what you're looking for?

If the book you're after is not displayed on our website or is 'sold out' please feel free to contact us at or come into the store and we can let you know the cost of ordering it and expected arrival time.

You're About to Make a Terrible Mistake!:How Biases Distort Decision-Making and What You Can Do to Fight Them