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Tom Himpe

Advertising Next: 150 Winning Campaigns for the New Communications Age

€19,95

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably.

Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Format: Hardcover
Published: in UK in 2008
Publisher: Thames & Hudson Ltd
Pages: 400
Language: English
ISBN 13: 9780500514160
ISBN 10: 050051416X

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Advertising Next: 150 Winning Campaigns for the New Communications Age

€19,95