Shopping Cart

Your cart is empty

Continue Shopping

Todd Rose

The End of Average: How to Succeed in a World That Values Sameness

€13,95

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert?Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.

The assumption that metrics comparing us to an average -- like GPAs, personality test results, and performance review ratings -- reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly -- and scientifically -- wrong.

In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn't hollow sloganeering -- it's a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical ''average person.'' This average-size-fits-all model ignores our differences and fails at recognizing talent. It's time to change it.

Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness -- and that of others -- and how to take full advantage of individuality to gain an edge in life.

Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset -- and you won't see averages or talent in the same way again.

Format: Paperback
Published: in UK in 2017
Publisher: Penguin Books Ltd
Pages: 256
Language: English
ISBN 13: 9780141980034
ISBN 10: 0141980036

Shipping & Delivery

Please allow us 24-48 hours to prepare your order. Once your order is ready to be dispatched, we will send it via Deutsche Post DHL which quotes the following delivery times:


Within Germany: 3-5 working days
Within Europe: 7-10 working days

We currently only ship to countries in Europe and the United Kingdom. If you have a request for shipping to another area of the world, please contact us at shakespeareandsons@gmail.com.

Refunds & Returns

At Shakespeare & Sons you can shop with confidence. We are happy to provide a refund or voucher of equal value where the goods are returned within 21 days of purchase unused, in original condition, accompanied by proof of purchase.

To return an online order within the refund policy period, please contact us and we will then give you instructions on how best to return your order so we can process your refund.

To return an in store purchase, please bring the purchased item and proof of receipt into the store, within 21 days of purchase.

Please note we do not offer discretionary exchange or refunds on Gift Vouchers, Sale Items, or damaged products. 

Gift Wrap & Cards

Shakespeare & Sons offer gift wrapping and greeting cards. To have your items gift wrapped, head to our Gift Wrap collection, choose the paper you prefer and add it to your cart. We will wrap the items for you and send them to the address you have submitted or have it ready in store for you to collect (depending on what option you select at check out).

Check out our Greeting Card collection here. If you would like us to include a message in your selected card, forward your purchase confirmation onto shakespeareandsons@gmail.com with some words and we will add these in for you. 

We're here to help

Can't find what you're looking for?

If the book you're after is not displayed on our website or is 'sold out' please feel free to contact us at shakesandsonsberlin@gmail.com or come into the store and we can let you know the cost of ordering it and expected arrival time.

The End of Average: How to Succeed in a World That Values Sameness

€13,95